SUMMARY Strategic content specialist with strong expertise in creating engaging and compelling written materials. Proven ability to adapt to changing project needs and collaborate effectively with team members to achieve impactful results. Skilled in SEO, content strategy, and multimedia integration, with focus on delivering high-quality content that meets organizational goals. Reliable and versatile, ready to contribute to any content development challenge.
AREAS OF EXPERTISE
Digital Marketing
SEO Optimization
Brand Storytelling
Copywriting
Content Strategy
Social Media Content
Generative AI
Creative Design
Technical Writing
EXPERIENCE Creative Director/Freelance Copywriter (05/2003 to Current) Warshaw Writing (Self) -- Harleysville, Pa
Develop and present marketing strategies, creative concepts, and digital and print copy for a wide range of products and services
Spearhead creative direction for product launches ensuring cohesive brand messaging
Created marketing campaign for healthcare company that increased acquisition by 5.1%
Revamped creative for beauty product continuity program that increased retention by 6.3%
Lead Content Developer (01/2017 to 11/24) Trellist Marketing and Technology -- West Chester, PA
Develop content strategies and messaging for multi-channel campaign execution
Craft compelling visual storytelling for social media channels and versioned video assets
Build structured brand presence to establish and strengthen company/product identity
Adhere to pharmaceutical/medical copy guidelines while maintaining powerful messaging
Improved web content SEO, increasing site traffic by 22%
Creative Director (10/1997 to 05/2003) Euro RSCG Devon Direct -- Berwyn, PA
Directed, developed, and managed online and DM creative for largest account in agency
Improved team collaboration by fostering a culture of creativity and innovation
Created a winning sweepstakes campaign for company's top client that was showcased in Advertising Age magazine
Elevated company reputation through consistent delivery of high-quality creative content
Senior Copywriter (03/1993 to 10/1997) Harte-Hanks, Inc./Kwasha Lipton/The Prudential Insurance Company of America
Conceptualized, wrote, and presented direct marketing kits, print ads, TV spots, telemarketing scripts, and research surveys for the highly regulated insurance, health care and Medicare markets
Met with clients to assess employee benefit needs and recommend appropriate communications strategy
Collaborated with legal team to ensure messaging compliance with standardized regulations
EDUCATION Bachelor of Arts Degree: Journalism, Advertising Sequence (12/1989) Temple University — Philadelphia, PA
AWARDS/MENTIONS Professional Insurance Marketing Association (PIMA) Marketing Methods Competition Award – Direct Marketing Television
Advertising Age “Big Thrills No Bills” creative featured in article on successful financial direct marketing
Neographics – Graphic Arts Association of Philadelphia Direct Mail Business to Business Award -- Dimensional Kit
Wireless Week Wireless In Style Award
Philadelphia Direct Marketing Association BENNY Award The Nextel Customer Lifecycle E-newsletter
Excellence in Communication Award Network Health Plan Website
